Happy Monday! Let’s get right into the mature marketing stories that had people clicking and sharing this past week. Our focus- a road trip for the books and SEO tips. Have something to share? We’d love to hear from you so be sure to add it to our comment section.
MOST SHARED: For 26 years Gunther Holtorf traveled the world- exploring Brazil, Australia, Paris and even Hollywood…all from his car. A recent article highlighted snippets of his travels to many breathtaking (and sometimes dangerous) destinations. In total, he visited more than 170 countries, drove 549,000 miles and even interacted with baboons.
Click here to discover more about Gunther’s travels.
MOST CLICKED: The quality of content is the most important element for SEO rankings. This is just one insight from a MarketingCharts article for how to effectively improve your search engine optimization.
The article referenced research from Ascend2 and SearchMetrics that examined several ranking factors of search engine optimization.
The importance of keywords in the URL and domain name has disappeared over the past couple of years, to the extent that this “no longer exists as a ranking factor.” However, there are some onpage keyword factors that have a positive correlation with rankings; namely, keywords in description, the title and the H1 heading, with the latter two increasing in importance from last year.
Other results of note:
*The highest ranking content typically has a higher word count.
*Even though its importance has decreased slightly from previous years, backlinks remain incredibly important.
*Look at your webstats, as longer time on site and lower bounce rates matter.
While the importance of some individual factors may shift over time, one thing remains—a properly optimized website is critical to ensure your prospects can find you, and is not a one-time set it and forget it. It takes care and ongoing review and adjustments.