Pew Internet has published a new report on how people learn about their local community and determined that age is a big factor. In short, per Pew, “older consumers still rely more heavily on traditional platforms while younger consumers rely more on the internet. Among adults under age 40, the web ranks first or ties for first for 12 of the 16 local topics asked about.”
When Creating Results conducted its Social, Silver Surfers research, we found local websites – including community & local news – were the #3 most popular category of websites for folks over 40. 60% of all our respondents had visited local sites which included hyperlocal news sites, the local municipal government, senior centers and more.