Posted in on March 5, 2012

Mature Marketing Links of the Week – 3/5/12

What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links.

1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers differ from those of Gen X. In short, older baby boomers have the most saved but they also are withdrawing more from their retirement savings plans and adding less. Gen Xers are most willing to take risks with their investments, not surprising since retirement is further off for this cohort. Get all the stats at

Also gaining clicks and shares this week:

2. What kinds of emails are shared most often? A new survey from Emailvision shows emails with discounts are shared more than any others. Humorous marketing emails rank 2nd in terms of viral shares.

The survey also found that the #1 goal of email marketers was to extend the brand reach. #2 was to build loyalty – retaining customers, building support. As eMarketer notes,

“email marketers are hoping that passed-along emails and other content shared through social channels will help build awareness or reputation, and, conveniently, the messages most likely to accomplish these goals are the ones with deals and promotions that should also help marketers increase sales and gain new customers.”

Read the full article on eMarketer at

As we’ve said frequently, email marketing is a very effective tool for reaching baby boomers and seniors. What goals have you set for your email program? Share your thoughts in the comments below.

3. 88% of Internet users will research products online in 2012. Check out this infographic with Internet usage projections

4. An iPad class at continuing care retirement community North Hill is giving seniors new ways to connect with friends, family and the world.

5. Todd Harff blogs about blogs. (It’s not as meta as it appears.) This week, Todd shared stats on blog use by baby boomers and seniors and tips for starting/maintaining a blog directed at this audience. While the post was in response to an S.O.S. from a real estate marketer, the tips apply to any organization hoping to use a blog as part of its 50+ marketing program.

As always, please let us know your thoughts on this blog below. Have a great week!

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