Happy Monday! Let’s jump right into the mature marketing news and insights from the past week that had people talking, clicking and sharing. Have other senior marketing news to share? Please be sure to post it in the comment section.
1. MOST CLICKED
A 2012 survey identifying real estate trends reported that senior housing was “among the most attractive property types for new investments.” The research was shared in a recent Senior Housing News article, and noted that 1/5 of survey respondents indicated they had current investments in senior housing properties.
The sector has, according to NIC, “consistently remained among the respondents’ five most attractive property types” for new investment.
This is of no surprise as more and more baby boomers come of age and begin to look for communities that offer maintenance free living and amenity packages. For marketers, knowing senior housing continues to be a focus for developers and how to best distinguish your community from the increasing competition will be key.
2. MOST SHARED
As marketers, we’ve seen great success in launching new brands or initiatives by creating experiences with the marketing. Several people shared (and were inspired by) an Advertising Age article that identified what they felt are 15 of the most memorable experiential marketing campaigns. While each of the examples they noted took very different approaches, one thing that ties them together is that they were unique and engaging. From transforming local gas stations for the premier of “Dallas”, to staging senior year football games between rival schools 15 years after the fact to virtual balconies on a cruise ship, these campaigns definitely inspire.
What experiential marketing are you doing that is relevant to your brand and helps it stand out to the mature consumer in an authentic way? We’d love to learn about successful campaigns – please share within the comment section below.