Posted in on January 16, 2020

SEO & SEM a Match Made in Heaven at IBS 2020

In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Home Builders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to light up the Las Vegas Convention Center from January 21-23.

The Love Connection Between SEO and SEM

They say what happens in Vegas stays in Vegas, but I believe there’s room for exceptions to this rule. As such, I’m pleased to share a preview of our educational session at this year’s show.

Join me for SEO & SEM: A Match Made in Heaven and learn how you can stay ahead of search engine optimization and search engine marketing trends and ensure your company ranks ahead of its competitors in the battle for search engine ranking supremacy.

This “tech bytes” session will be held on Wednesday, Jan. 22, 11:30 a.m.-Noon. This session will be especially beneficial for sales and marketing professionals in the 55+ housing niche. In case you’re curious about what to expect during this session, here’s a preview.

The Difference Between SEO and SEM

It seems everything has an acronym nowadays. If you’re anything like me, so many acronyms can get confusing. As a quick refresher, SEO stands for search engine optimization and SEM stands for search engine marketing.

SEO involves optimizing your website so that it ranks highly in search engines and, as such, garners more traffic from prospects.

SEM involves increasing visibility in search engines using paid search ads to drive to a landing page on your website.

I can’t state enough how important it is for a company to have a strong SEO strategy. The better your website is optimized, the more likely you are to rank in one of the top positions in search engine ranking pages, thus garnering free organic traffic to your site.

5 Steps for Mastering SEO and SEM

It might surprise you to learn that there are still a handful of people who aren’t convinced in the power of digital marketing when it comes to attracting the 55+ demographic. While a traditional-only approach may work for some communities, they’re still missing out on thousands of prospects that could multiply that success.

They’re also violating our first step for mastering SEO and SEM: Know who you’re wooing. The 55+ demographic is becoming increasingly tech savvy and it’s important to meet them where they are — online — and optimize your paid search and supporting content marketing strategies to align with what they are searching for online. You can’t know what they’re searching for until you know more about their intent and values.

See You in Vegas!

Drop me a line if you’ll be at IBS 2020 and would like to connect at the show. You can email me at if you have questions about my session or would like to set up a meeting.

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