by Alison Embry | May 5, 2023 | 50+, 60+, Assisted Living, digital marketing, Internet, Marketing, Seniors
Digital marketing continues to evolve at a rapid pace. With new technologies and shifting consumer behaviors, marketers must stay up to date on the latest digital marketing trends to effectively reach their target audiences. Keeping an eye on digital trends among... 
by Alison Embry | Apr 26, 2023 | Advertising, digital marketing
If your community has been using a CRM for some time, it’s likely you have a database of leads that range from brand new to years old. You may be asking whether it’s worth the effort to re-engage aging leads that initially raised their hand a year, two years or longer... 
by Alison Embry | Apr 26, 2023 | 60+, Assisted Living, digital marketing, Marketing, Seniors
Digital marketing is a highly effective way to drive traffic, generate leads and increase sales. Yes, even for the 50+ audience. Learning about digital marketing — and how to make it work for you — also takes significant time and effort. Here are 6 steps to ensuring... 
by Jessica Ruhle | Apr 26, 2023 | Advertising, digital marketing, Marketing, Seniors
Last week, we had the opportunity to present at the Coordinated Services Management (CSM) 2023 Sales & Marketing Conference. During this session, we helped marketers and their leadership learn how to build and implement a strategic marketing plan based on their... 
by Amanda Combs | Apr 26, 2023 | Advertising, Branding, digital marketing, Marketing, Real Estate Marketing, Seniors
The International Builders Show (IBS) in Las Vegas, Nevada is a major event for the home building industry. It brings together professionals from all over the world to showcase the latest trends, products, and services for the 55+ housing market. The event provides a... 
by Avery Lamphere | Dec 29, 2022 | digital marketing, Seniors
In recent years, YouTube has become one of the most popular and widely used video streaming services. With more than two billion users monthly, it’s no wonder why more and more people are turning to YouTube for entertainment and information. But what may come as...
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