by Kristen Oliphant | Feb 6, 2022 | 50+, digital marketing, Marketing, Retirement
The increased Facebook and Google targeting restrictions continuously impact 55+ and senior living clients. The answer to this issue is adjusting marketing to ensure that the performance and quality of leads are maximized through various approaches. These strategic... 
by Kelcey Sachs | Feb 2, 2022 | Advertising, digital marketing
How Do Integrated Marketing and Digital Marketing Strategies Differ? According to Data Marketing & Analytics (DMA), integrated marketing is a marketing approach in which all aspects of marketing communications are implemented to ensure a consistent brand... 
by Lauren Pellegrino | Sep 10, 2021 | digital marketing, Seniors
Creating Results attended the first live industry conference in some time – LeadingAge Florida – in Orlando at the end of August 2021. Speakers presented a wide variety of topics, but we wanted to share our take on what’s hot and what you should be on the lookout for... 
by Lauren Pellegrino | Aug 24, 2021 | digital marketing, Seniors
It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge FL 2021 Annual Conference. This year’s conference will be held in person at the Hyatt Regency Orlando and we are thrilled to be back live to both present... 
by Jessica Ruhle | Jun 28, 2021 | Assisted Living, digital marketing, Marketing, Seniors
Following 2020, video conferencing, video email messaging and virtual tours have become more commonplace tools and tactics for sales and marketing teams. But what about milestone marketing? During a time when many senior living communities were forced to go into... 
by CR Team | May 26, 2021 | digital marketing, Seniors
Email newsletters are an excellent way to expand your reach and fill your sales funnel with soft leads that can turn into customers in the future. Just how do you build a robust email newsletter? Well, for starters, you will need to write good email copy. This is a...
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