by Melissa Caravella | Jan 16, 2020 | digital marketing
In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Home Builders’ (NAHB) annual gathering of the minds, I’m excited for the...
by Lori-Anne Bonante | Dec 16, 2019 | 50+, Boomers, Branding, digital marketing, Seniors
Dec 16, 2019 The holidays are here again! That time of year when family and friends get together and catch up. It’s also the time of year when adult children may notice changes in their parents and wonder whether it’s time mom or dad considered a move to a senior...
by Kevin Williams | Sep 5, 2019 | digital marketing, Seniors
Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at...
by Lori-Anne Bonante | Aug 15, 2019 | digital marketing, Seniors
When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do. But did you know that, a single cat video can get an average of 12,000 views? Now imagine getting...
by Kelcey Hinton | Aug 1, 2019 | digital marketing
One of the main benefits of digital marketing is the ability to reach leads at various stages of their journey. This includes the point at which they first become aware of a product (such as a senior living community) through a display ad, and when they make the...
by Kevin Williams | Jul 11, 2019 | Boomers, digital marketing, Seniors, Social Networking
Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote...
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