Your weekly digest of the tweets/links/resources that received the most clicks/shares/attention last week on Twitter/LinkedIn/Google+. (Ever wonder how the AP and Chicago style mavens feel about the forward slash?)
- NPR listener Yoshiko Okuyama’s 20-year-old son and her 82-year-old mother.
1. MOST CLICKED: NPR’s comprehensive look at elder care, including the true cost of at-home caregiving for elderly parents, how to prepare yourself financially, and some of the emotional highs/lows of living in a multigenerational household.
This series has been quite powerful, combining the latest facts and figures with personal stories. NPR’s community also has responded strongly; you’ll find many insights in the comments.
Listen to and see charts from the series: http://n.pr/IgLPuV
2. MOST SHARED: Three resources that paint a more complete picture of our baby boomer and senior targets:
– Women over 65 use home health at higher rates than men, finds the CDC. ow.ly/aDM7q
– 71% of #babyboomers / #seniors say we need a return to more privacy online (a reminder that our Social Silver Surfer research found there were three distinct types of privacy issues that concern matures). ow.ly/aBVVo
– By the numbers: characteristics of seniors living in CCRCs & residential facilities (Senior Housing News). ow.ly/aEiHZ
3. MOST FUN: Who took the Fig out of Fig Newtons? Find out what baby boomers had to do with the name change of a beloved brand. 
Read the article: http://nyti.ms/J6M6Xq
Also of note …
– Six ways to improve your YouTube marketing, especially … Make the videos short! As this blogger writes, “Long Videos – Nobody Watches Them.” http://bit.ly/Lu2S2w
– Aging tech expert Laurie Orlov takes the long view, noting that most (59%) of older adults are still not online. http://bit.ly/IRIH8z
At Creating Results, we appreciated Laurie’s call to do your own research when others lump together large age bands or overlook 50+ers altogether. We’ve done so several times, as readers of this blog know. Please help us shape our next initiative. Share your priorities in this two-question survey: http://www.surveygizmo.com/s3/893869/Spring-Newsletter-Content-Matters-Survey