by Jessica Ruhle | Apr 7, 2025 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
When you hear the word “brand,” what comes to mind? Many people think of a logo, a color scheme or maybe a catchy slogan. While these elements are part of a brand, they don’t tell the whole story. Your brand is much more than what people see — it’s what they feel,... 
by CR Team | May 23, 2024 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
For years, many of the world’s biggest brands have focused on Millennials. More recently, brands have shifted their sights to targeting Gen Z, aiming to make lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers... 
by Amanda Combs | Jun 1, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
The 2023 LeadingAge PA Annual Conference, held at the Kalahari Resort in the Poconos, brought together industry leaders, professionals and experts in aging services. With a diverse range of workshops, presentations and networking opportunities, the conference provided... 
by Amanda Combs | May 19, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
It was a pleasure to reconnect with our friends and colleagues at the highly anticipated 2023 Argentum Senior Living Executive Conference in the vibrant city of New Orleans, Louisiana. The conference provided an invaluable platform for industry leaders to come... 
by Amanda Combs | Apr 26, 2023 | Advertising, Branding, digital marketing, Marketing, Real Estate Marketing, Seniors
The International Builders Show (IBS) in Las Vegas, Nevada is a major event for the home building industry. It brings together professionals from all over the world to showcase the latest trends, products, and services for the 55+ housing market. The event provides a... 
by Lori-Anne Bonante | Dec 16, 2019 | 50+, Boomers, Branding, digital marketing, Seniors
Dec 16, 2019 The holidays are here again! That time of year when family and friends get together and catch up. It’s also the time of year when adult children may notice changes in their parents and wonder whether it’s time mom or dad considered a move to a senior...
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