by Alison Embry | May 19, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
It was a pleasure to reconnect with our friends and colleagues at the highly anticipated 2023 Argentum Senior Living Executive Conference in the vibrant city of New Orleans, Louisiana. The conference provided an invaluable platform for industry leaders to come... 
by Amanda Combs | Apr 26, 2023 | Advertising, Branding, digital marketing, Marketing, Real Estate Marketing, Seniors
The International Builders Show (IBS) in Las Vegas, Nevada is a major event for the home building industry. It brings together professionals from all over the world to showcase the latest trends, products, and services for the 55+ housing market. The event provides a... 
by Lori-Anne Bonante | Dec 16, 2019 | 50+, Boomers, Branding, digital marketing, Seniors
Dec 16, 2019 The holidays are here again! That time of year when family and friends get together and catch up. It’s also the time of year when adult children may notice changes in their parents and wonder whether it’s time mom or dad considered a move to a senior... 
by Mike Stakem | Nov 16, 2018 | 50+, 60+, Boomers, Branding, Marketing, Mature Consumers, Seniors
As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don’t design and produce a lot of print collateral for our clients. But we do. In fact, we’ve seen that printed collateral has not only... 
by CR Team | Nov 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Generation X, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive... 
by CR Team | Oct 2, 2018 | Branding, Marketing, Seniors
The decision has been made: it’s time for your company to rebrand itself, but you don’t know where to begin. Don’t let the thought of altering your company’s image intimidate you. By following these steps, you’ll gain necessary insights on how to successfully roll out...
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