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on July 29, 2013

Mature Marketing Links of the Week- 7/29

It’s hard to believe it is almost the end of July.  Let’s celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest.  Have something to add to the list?  Please leave in the comments below.

Most Clicked

Marketing Profs article about The Most (and Least) Effective Keywords in Email Subject Lines received the most email keywordsattention this past week.  The article detailed a recent study by Adestra that examined specific keywords and calls to action within emails to determine what moved the needle for prospects, leading to action.

Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate.

Loyalty is a huge component in the development of a successful email program.  As we’ve shared in our previous blogs about fostering loyalty, the study found that words that reinforced the exclusive nature of opt-in email programs were most successful in driving open and click through rates. Words such as exclusive, gift and new all seeing positive results on message metrics.  Interestingly, the term newsletter saw mixed results, slightly elevating open rates but seeing lower click throughs.  Something for those marketing to boomers and seniors to take into account when testing email message subject lines.

Click here to read the full report for the most successful email messaging keywords.

Most Shared

An article in the Courant entitled Boomers Wish They Had Twitter and Power Steering Growing Up received a number of shares this week (perhaps because of the nostalgia stirred by the list).  The author detailed a list of items that are available for today’s generation that Boomers wish they had been able to enjoy, including hair products, social media, contact lens and cable-television.  What are some products today that you wish you had when you were younger?  We’d love to hear what tops your list.

Worth Repeating

Our very own Erin Read attended a recent event by Marketo,  which provided a variety of tips for harnessing the power of your marketing program.  Her recent blog post shared a few of the top take aways from the content marketing event, including putting the why before the want, building your audience and creating content that is relevant and worth your audience taking the time to share.  Read Erin’s full overview of the event here.

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