Monday morning and your to do list is already full. To help you get better results from your many efforts, let’s jump right into our top mature marketing links of the week, based on social media clicks/shares/+1s/etc.
1. MOST SHARED: A tie!
* Pictures are proven to motivate 50+ consumers. But how can you make an impact when email images get turned off? A case study from What Counts on a very clever effort for “A Place for Mom:” http://bit.ly/1v8jFM0
RELATED: Free ebook from Creating Results with insights into WHY photos are so powerful with older adults and tips for HOW to choose the images that will connect with baby boomers and seniors: http://bit.ly/50Photo
* The 10 essential elements of a landing page: http://bit.ly/1pokkEr. As writer Jacqueline Thomas notes,
“The only purpose of a landing page is to sell. Either you’re selling your design services or you’re selling your information for their email address. Your information comes in the form of newsletters, downloadable books, design freebies, pay-what-you-can fonts, courses, etc. … No matter how you use a landing page, the goal is to convert visitors into clients or community.”
At Creating Results, we love landing pages, especially when deployed as part of strategic integrated programs such as this one for CCRC Westminster at Lake Ridge. You’ll note that a critical element to its success was photography, #4 on Thomas’ list. This campaign featured original, authentic and engaging images of community residents (including a four-legged one!).
Offline direct mail and print ads drove to online landing pages in a CCRC (continuing care retirement community) campaign that boosted leads 267%.
(Click here or on the photo to read the case study.)
2. MOST CLICKED: Why don’t advertisers value seniors? Public radio’s Marketplace tapped CreatingResults for an answer: http://bit.ly/1mp7xGU
And here are two articles that should have gotten more attention. They include new statistics to inform your mature marketing decisions:
* Snapshots of US 65+ seniors. Ronni Bennett calls out a few stats from the new Census Bureau report, “65+ in the United States.” Her post shares a few report highlights on life expectancy, income, and the seven leading causes of death among elders:
“Death rates declined for the 65-plus populations (other age groups too) between 2000 and 2010 but it was the same old, same old diseases – heart disease and cancer being the top two – that carried elders away.”
Read more: http://bit.ly/1uSee5U
* What does the “Boomer Nation” look like? Thanks to the AARP, you can explore an interactive, state-by-state snapshot.
It includes top 10s for the highest concentration of baby boomers, where the richest boomers live and where Spanish-speaking boomers are most likely to live. Haga clic aqui para aprender mas: http://bit.ly/1uYKsLL
Feliz Lunes! Happy Monday! (Whatever language you prefer, please share your comments and thoughts below. Gracias!)