by Kristen Oliphant | Sep 18, 2017 | 40+, 50+, 60+, Boomers
Every Monday we recap the previous week’s most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most... 
by Kristen Oliphant | Apr 24, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and... 
by Kristen Oliphant | Feb 20, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers, Workforce
Happy Monday! It is that time again. Here is the roundup of the most engaging posts from the previous week. MOST CLICKED: Demographic Projections and the Implications that Affects our Economy Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended... 
by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps... 
by CR Team | Jun 20, 2016 | 50+, 60+, Boomers, Travel
Last week saw four members of the Creating Results team on the road to an industry conference in Hershey, PA. It’s appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme. “For the next 20 years, baby boomers are...
Recent Comments