The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook.
When we look at the 50-64 year old age group, we see the biggest gainer among the social networks was Pinterest. 14% of online Baby Boomers were pinning in 2013; 27% of online Boomers were using the platform in 2014.
Specific to seniors 65 years or older … Maeve Duggan and the other authors of this Pew report write:
“For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.”
LinkedIn saw a big uptick from this group, reflecting the influx of Boomers into the “senior” category. Pinterest also is gaining in popularity with older adults, as the table below shows.
To access Pew’s report: http://pewrsr.ch/17HC1Op
- Which Social Networks are Baby Boomers and Seniors Using Now?
- Technology Adoption By Older People (highlights from older Pew reports and Creating Results’ Social, Silver Surfers)
- Case Study: Social Media Marketing in Senior Living