Posted in on August 4, 2020

Discover Your Organization’s Brand at LeadingAge PA 2020

It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA 2020 Annual Conference & Expo.

This year’s conference will be a little different. It will be held virtually from Aug. 19-21 to ensure the health and safety of all association members and conference attendees. Although we won’t be able to meet in person this year, we’re looking forward to the innovative booth and presentation formats that have been developed for this conference and can’t wait to connect fellow aging services industry members during this interactive virtual experience.

There’s More to Your Brand Than a Logo

Your company’s brand encompasses everything prospects experience when they interact with it. Building the best brand possible involves leveraging your organization’s strengths to solve a problem and address one or more needs for prospects. With a defined brand, you enhance your competitive advantage in a crowded aging services marketplace.

Join us for More Than a Logo: How to Discover Your Organization’s Brand, our session at this year’s conference.

The session will be held on Thursday, Aug. 20 from 2:30-3:30 p.m. Allison Dongoski, Account Director at Creating Results, and Christina Carden, Senior Director of Communications at LeadingAge PA, will team together to provide tips for uncovering your organization’s brand. You’ll get insights into best practices for:

  • Embarking on a rebranding project
  • Identifying which stakeholders should be included in the rebrand process
  • Estimating required time and research investments
  • Identifying the outputs/deliverables needed in addition to your brand’s new visual identity package

If you haven’t already, you can register for the virtual LeadingAge PA 2020 Conference & Expo here.

How Can We Help Your Business Meet Its Goals?

If you’re planning on joining in the virtual festivities for this year’s LeadingAge PA Annual Conference & Expo, we’d welcome the opportunity to connect with you during the show.

Visit our virtual booth and learn more about how we work with companies like your to overcome sales and marketing challenges, and to enter for a chance to win a complimentary brand assessment from the Creating Results team.

You can also email with any questions you may have about the sales and marketing services we offer.

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