by Avery Lamphere | Apr 14, 2025 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
More than 15 years ago, we extolled the benefits of using radio to market to Baby Boomers. Back then, we warned that very soon traditional radio wouldn’t be the only game in town. Well, the era of audio marketing is upon us. With increasingly tech-savvy seniors,... 
by Avery Lamphere | Mar 26, 2025 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 74% of adults ages 50+ report using regularly using social media, says the newly released AARP 2025 Tech Trends Survey, and a report from Media Logic... 
by CR Team | Jul 23, 2024 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately... 
by Jessica Ruhle | May 17, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The 2024 LeadingAge PA Annual Conference, held at the picturesque Kalahari Resorts & Conventions in the Pocono Mountains, was a resounding success, drawing in senior living leaders, professionals and business partners from across the state for an immersive... 
by Avery Lamphere | May 13, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The Senior Living Executive Leadership Conference, the official meeting of Argentum was held this year at the end of April, in sunny Phoenix, Arizona. Hundreds of Senior Living providers and vendors from across the country traveled to Phoenix for a week of learning... 
by Jessica Ruhle | Apr 9, 2024 | 60+, Assisted Living, Marketing, Seniors
How senior living leaders can overcome obstacles, take risks and pursue their goals with confidence On March 27, LeadingAge Rhode Island hosted its 33rd Annual Conference and Trade Show, with the theme of “Courage Ignited.” The event was a blast, bringing together...
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