Posted in on May 29, 2012

Mature Marketing Links of the Week – 5/29/12

“Let no vandalism of avarice or neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten, as a people, the cost of a free and undivided republic.” – John A. Logan, Commander-in-Chief

Each year on Memorial Day, my little town of Warren, RI assembles to honor those who made the ultimate sacrifice. The quote above is from one of my favorite readings, General Order No. 11, which designated May 30 of 1868 to remember the Union soldiers who died in the Civil War.

Because the Creating Results team took yesterday to remember and reflect, our typical Monday wrap-up of top 50+ marketing links appears on Tuesday this week. Let’s review!

1. MOST CLICKED: Beth Rand’s primer on Pinterest – and especially the image at right – caught the attention of our Twitter, Google+, LinkedIn and Facebook followers before the long weekend.

Read the post:

2. What happened to traditional PR? This post from Greg Miller of MarketcomPR claims it’s dead – and that got marketing pros clicking.

Read the post:

3. MOST SHARED/MOST COMMENTED: Are Baby Boomers and seniors interested in Pinterest? Amanda Combs shared statistics on usage of Pinterest by age group and thoughts on why it appeals (or doesn’t) to older adults online.

Read the post:

Also of note:

4. Americans are tapping into retirement nest eggs as medical costs rise. Read the Wall Street Journal article:

5. Elderblogger Ronni Bennett considers Prudential’s “Day One Retirement Story” campaign and shares that she didn’t know her Day One of retirement was indeed Day One. She was laid off, forced into retirement before her time. Ronni appreciates Prudential’s approach which features the stories of real retirees starting out on their next phase.

“At the Day One website is a growing collection of audio, video and still photos with quotations from recent retirees who have been interviewed for the project. As you would guess, health, family and grandchildren are common topics of the retirement stories but the three folks who made these observations put a big smile on my face:

‘Happiness is an inside job.’
‘I am even considering joining the Peace Corps.’
‘I’m going to start building another boat.'”

Read Ronni’s piece on Time Goes By:

Appropriately for this week this campaign includes people like Linda Gutherie who are remembering what’s past and reflecting on what’s to come.

Prudential has produced long-form videos on their website and a series of :30 and :60 commercials. I particularly liked the opening to Linda’s reflection: “Well I think that happy is a momentary thing. Happiness comes and goes. I think contentment is there all the time, even underneath when you’re having a problem … To be content you have to want what you’ve got.”

What do you think of the campaign? Does it make you happy or content? Share your thoughts, below.

Subscribe to get the latest updates right to your inbox!