by Alison Embry | Sep 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
As a marketing agency dedicated to the 50+ consumer, we know how crucial it is for sales teams at senior living and 55+ communities to fill their pipelines. But it’s probably not every day a marketing agency tells you how to generate leads for free. Consider today... 
by Alison Embry | Jun 13, 2023 | 60+, Assisted Living, baby boomers, Boomers, Gay, LGBTQI+, Mature Consumers, Seniors, Silent Generation
Inclusive communities begin with understanding your prospects and residents and embracing diversity of race, culture, ethnicity, faith, sexual orientation and gender identity. To that end, many of our clients ask what percentage of seniors identify as gay, and how... 
by CR Team | Sep 29, 2017 | 40+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing, Silent Generation, Social Networking
Today we went live on Amazon with the latest e-book in our “Social, Silver Surfers” study of Boomers’ and seniors’ digital marketing preferences. This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver... 
by CR Team | Aug 1, 2016 | 50+, Boomers, Marketing, Mature Consumers, Silent Generation
Happy August! Today’s recap of top 50+ marketing links covers ins and sins — some more deadly than others. IN The Day Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Nov 10, 2014 | 50+, 60+, Boomers, Housing, Mature Consumers, Retirement, Silent Generation
Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of...
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