by CR Team | Sep 29, 2017 | 40+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing, Silent Generation, Social Networking
Today we went live on Amazon with the latest e-book in our “Social, Silver Surfers” study of Boomers’ and seniors’ digital marketing preferences. This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver... 
by CR Team | Aug 1, 2016 | 50+, Boomers, Marketing, Mature Consumers, Silent Generation
Happy August! Today’s recap of top 50+ marketing links covers ins and sins — some more deadly than others. IN The Day Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Nov 10, 2014 | 50+, 60+, Boomers, Housing, Mature Consumers, Retirement, Silent Generation
Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of... 
by CR Team | Sep 30, 2014 | 60+, Advertising, Boomers, Marketing, Silent Generation
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in... 
by CR Team | Jul 21, 2014 | 50+, Marketing, Mature Consumers, Retirement, Silent Generation
On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it’s a decidedly gray group — 72% are over the age of 50. As we wrote on this blog back in 2009, senior...
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