Posted in on January 7, 2013

Mature Marketing Links of the Week – 1/7/13

Each Monday, we recap the articles and links that most resonated with mature marketing professionals the week before. (On the rare occasion, we recap a full year.) Our goal is to present resources that will help you create results with baby boomers and seniors. If you ever read this round-up and feel we missed a “good un” (as my Nana used to say), please share that link in the comments section below.

1. MOST CLICKED: The very talented elderlogger Judy Kugel entertains and enlightens over at “The 70-Something Blog.” Last week she gave an 80-something a guest spot, her husband Peter, who wrote about what it means to be “old old” (and why that doesn’t lead to unhappiness):

“In your seventies, you’re part of what gerontologists call the ‘young old’.  Some time in your eighties you graduate and become one of the ‘old old’.  Of course it happens at different times for different people, but it’s starting to happen to me now.  At eighty-two, I look like old man and I walk like an old man. But I don’t feel like an old man so it startles me when pregnant women offer me their seats on the bus. “

Read the post:

gorilla arm - gorilla mother and baby at bristol zoo2. MOST SHARED: “Gorilla arm” — Chuck Nyren explains why his tech is not quite Microsoft Windows 8, and why Windows 8 is not quite right for baby boomers. The author of Advertising to Baby Boomers also explains why Microsoft should be doing just that.

Read the post:


Also of note:

* First spotted by our own Karen Baugher, 6 ways that baby boomers made senior living better

* Americans are largely a religious people, despite flat/falling church attendance. Gallup Editor Frank Newport predicts that despite this, the great size of the baby boomer cohort means that religion will become more important over the next 20 years. Boomers will become more religious, he says, and more politically conservative, shifting the country to the GOP and Christian Right. University of Akron professor John Green disagrees, pointing to Pew data (shared earlier in this blog) “that a generation’s religiosity doesn’t significantly change over the life cycle.”

Read the article from the Deseret News:

RELATED: Creating Results’ earlier posts on “Millennials and religion, baby boomers and spirituality” and “How Baby Boomers Eat, Pray, Love

* What do YOU believe about older adults? Nice video from @NCOAging

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