We’re back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest. Don’t see your most memorable senior marketing post in this list? Please be sure to share in the comments below.
NPR’s recent article Boomer Housemates Have More Fun generated a lot of buzz this past week. The article chronicles the growing number of single boomers who are forming “group houses” as a way to stay connected with like-minded individuals and share the financial requirements of housing.
“We know that … about a third of baby boomers are single,” says Kelly. “But we also know that there’s a large percentage of those that are in their 50s and 60s [who] are getting divorced, and so we’re going to have more single individuals in the future. We just haven’t seen this before.”
Compared to a house shared in college, these boomers are finding the future brighter when they have roommates to engage with and share a healthy lifestyle. Click here to read the full article.
New England was ranked as some of the healthiest states for boomers and seniors. The report, conducted by America’s Health Rankings, placed Vermont, New Hampshire and Massachusetts as the second, third and fourth healthiest states respectfully. The survey looked at a variety of factors including obesity, smoking, diabetes and inactivity. Number 1 state for healthiest seniors? Minnesota. The survey attributed this ranking in-part to a high percentage of volunteerism (according to the article, the second highest rate in the U.S.). Click here to discover how your state ranks.
While not mature marketing specific, an infographic detailing how several retailers navigated recent social media crises, including Burger King when their Twitter account was hacked, received a number of clicks this past week. The chart detailed the immediate responses to the issues, what you can do to avoid similar problems and how marketers (when they have a plan in place) can benefit from these events.
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