Posted in on March 15, 2019

Journey Mapping Our Road to LeadingAge Rhode Island 2019

Taking the Journey (Mapping) to LeadingAge RI 2019

Melissa Caravella, Creating Results Vice President of Client Services, and I are taking our journey mapping session on the road to the 2019 LeadingAge Rhode Island Annual Conference and Trade Show. Though it will take place in the smallest state in the union, this conference will be jam-packed with information and discussions around all aspects of aging.

The theme for this year’s conference is “What IF…” and it has Melissa and me thinking: “What IF you could boost your census by enhancing your customer experience?”

How You Can Drive the Customer Experience

During our session, A-2: Journey Mapping – How to Boost Census by Enhancing Your Customer Experience, you’ll learn about journey mapping, how other industries use it in their sales and marketing strategies, and how your organization can apply it to enhance the customer’s journey and nurture them through the sales funnel.

We’ll share real-life examples of how other companies have been successful with journey mapping, as well as tips on how you can adopt this approach. By the end, you’ll be excited to start your own journey.

Get a head start on journey mapping before the conference: Download your own persona and journey map templates.

Here are some of the other things we’re looking forward to at LeadingAge Rhode Island:

  • Quality Education: The LeadingAge Rhode Island Conference & Trade Show is a great place to meet with aging services professionals throughout the state. There are lots of informative presentations on a variety of topics, such as marketing, behavioral health, employee retention and community management.
  • Keynote speaker, Matt Jones: We’ve had the pleasure of hearing Matt’s inspirational words in the past and are excited to hear his keynote address at this year’s conference!
  • LeadingAge Family: The thing we’re most looking forward to is seeing our colleagues and friends in the industry. The conference is a great time to catch up, share stories about how our communities and services are doing and enjoy a day filled with knowledge and resources.

Get in the Driver’s Seat at LeadingAge Rhode Island

Are you planning to attend the LeadingAge Rhode Island conference? If so, we’d love to meet with you!

Email me at or be sure to check out our session (A2: Journey Mapping – How to Boost Census by Enhancing Your Customer Experience) beginning at 8:15 a.m. on March 22!

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