Posted in
50+
on March 25, 2020

Marketing and Communicating in the Shadow of COVID-19: Webinar Recap

COVID-19 is a challenge that every business in every industry will have to navigate in its own unique way. This week, the Creating Results team partnered with AKCG – Public Relations Counselors to present practical recommendations for senior living communities as they continue their marketing and communications efforts in the midst of a global concern.

The webinar discussed how to: 

• Respond to an immediate crisis, both internally and externally 
• Prepare for reputational risks posed by the COVID-19 concern 
• Adapt your messaging to prospects, where to advertise to them and how to connect with prospects during this period of “social distancing”
• Make adjustments to service line allocations to better meet business needs

Presenters:
Chris Lukach, President, AKCG – Public Relations Counselors
Kimberly Hulett, President, Creating Results
Melissa Caravella, Vice President, Client Services, Creating Results

View the Marketing and Communicating in the Shadow of COVID-19 Webinar Recording

View the Marketing and Communicating in the Shadow of COVID-19 Webinar in SlideShare

Need Help?

Visit bit.ly/schedulewithCR to schedule a free strategy session or marketing review for advice on how to pivot your marketing to adjust for COVID-19. To get the latest news, resources and webinar invitations, sign up for email below!

CATEGORIES 50+, Marketing

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