by Alison Embry | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... 
by CR Team | Oct 22, 2020 | Advertising, digital marketing, Healthcare - CCRCs, Marketing
Is it that time of the year again for your community? Developing a marketing budget is one of the most important steps you can take toward reaching your sales and marketing goals, but it’s also one that that takes much thought, research and planning. In this post,... 
by Jessica Ruhle | Jun 5, 2020 | Seniors
Over the past couple of months, the seas of senior living and 55+ sales and marketing have been rough. We’ve seen many ups and downs in the news, in our communities and in our lives. We’re all trying to figure out how to navigate communicating with our prospects, both... 
by CR Team | Mar 31, 2020 | Healthcare - CCRCs, Marketing, Seniors
Very few events have impacted society the way COVID-19 has in such a short amount of time. This virus has posed challenges to people and businesses alike. The increase risk the coronavirus poses to older adults has had an unique impact on the senior living industry.... 
by CR Team | Mar 25, 2020 | 50+, Marketing
COVID-19 is a challenge that every business in every industry will have to navigate in its own unique way. This week, the Creating Results team partnered with AKCG – Public Relations Counselors to present practical recommendations for senior living communities as they...
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