by CR Team | Apr 16, 2024 | Advertising, baby boomers, Boomers, Marketing
In a previous post, we examined 4 of the biggest brands in the world and how they’re marketing to older adults to establish brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power remains... by Katie Beaver | Nov 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, Sales, Senior Living, Seniors
The buzz of excitement filled the air as professionals from senior living gathered at the Senior Care Marketing & Sales Summit (SMASH) 2023 conference, held in Las Vegas, NV. The conference, dedicated to innovation and cutting-edge solutions in senior living sales... by Jessica Ruhle | Oct 16, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors
The final quarter of 2023 has arrived, and you may be wondering how to ensure your senior living sales team finishes the year on a high note. Good news — we can help you strengthen your senior living sales approach and close the year strong. 1. Leverage the holidays... by Amanda Combs | Sep 28, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors
Today’s 55+ buyers are well informed on the pros and cons of buying 55+ real estate. But keep in mind that every objection during the sales process is an opportunity to enlighten, educate, and ultimately win a new resident. Let’s dive deep into some common... by CR Team | Sep 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
As a marketing agency dedicated to the 50+ consumer, we know how crucial it is for sales teams at senior living and 55+ communities to fill their pipelines. But it’s probably not every day a marketing agency tells you how to generate leads for free. Consider today... by Amanda Combs | Jul 10, 2023 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 43% of adults 50+ report using social media daily, says AARP. But which social platforms do they use the most? How can you reach seniors as they engage...
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