Posted in on June 6, 2012

What Do (Older) People Do Online? New Infographic for Marketers

Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors

Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very positive – and it revealed a desire to learn more about the online habits of baby boomers and seniors. So today we’ve released a new infographic that details the email, social media and web activities of 50+ consumers.

“With all the digital marketing options out there – email, new social platforms like Pinterest, and so on – many organizations struggle with how best to reach older consumers,” said Todd Harff, President of Creating Results, in a press release launching the infographic.Teaser image - infographic - what people do online by age

To learn more about where people over 50 are spending their time online, so you can more easily decide where to spend their marketing time and money, check out this new infographic. Click here or on the teaser image in this post to see the full version / download as a PDF.

(Feel free to publish it on your own blog or share it with your website visitors.)


Learn more!

* Read our series of posts on Pinterest and baby boomers / seniors.

* Enjoy this free webinar with social media best practices and an action plan for retirement communities, including CCRCs and active adult housing.

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