Posted in on April 5, 2018

Roundup: CCRCs Trying Out Approaches to Attract Seniors

Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.

1. The Affordable Senior Housing Crisis

Senior living professionals have contemplated the coming senior housing crisis for years, but many are overlooking an even bigger issue: the lack of affordable housing for seniors. Senior living writer and advocate Jess Stonefield provides an in-depth look into the struggles that seniors in the middle- and lower-class economic brackets will face in the 50+ housing market.

Read more on Senior Housing News.

2. Locking Rents: Gimmick or Gamechanger?

It’s becoming common for CCRCs that are looking to create a competitive advantage to offer “rent lock” programs to prospective residents. The programs are designed to entice residents by guaranteeing them a certain rate for a set period of time, however, many industry professionals disagree with this approach.

Learn more about the pros and cons of rent locking on Senior Housing News. This article also features insights from Creating Results’ President, Kimberly Hulett.

3. Twenty Percent of Baby Boomers to Become “Solo Agers”

Baby Boomers are living longer than previous generations, but they will eventually face many of the same health challenges. With 20% of Baby Boomers being childless (double the percentage of the previous generation), CCRCs have a unique opportunity to appeal to this growing segment.

Find out the steps you can take to market your community to prospective residents who are Solo Agers in this article by McKnight’s Senior Living.

4. CCRC Occupancy Flat in the Fourth Quarter of 2017

The National Investment Center for Seniors Housing & Care (NIC) recently released its report for 2017’s fourth quarter CCRC market trends. One of the key takeaways from the report was that more than a third of CCRC construction in Q4 was located in five markets: Philadelphia, Kansas City, Los Angeles, Dallas and New York.

Read the full market trends report on the NIC Cares Blog.

Source: National Investment Center (NIC) MAP®

5. Paying for Baby Boomer Care

The U.S. isn’t the only country with an aging population. Countries in the United Kingdom are also trying to figure out how they will be able to pay for the care of their aging populations in the coming years. Is a new form of national insurance really the answer?

Find out More on BBC News.

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