by Kevin Williams | Feb 27, 2020 | Boomers, Monthly Roundups
The new year means new insights into the attitudes and desires of the Baby Boomer demographic and how industry marketers can leverage this knowledge to drive sales. In this month’s roundup, we’ll look at what industry experts say is on the horizon for Baby Boomers in...
by Kevin Williams | Nov 19, 2019 | 50+, Healthcare - CCRCs, Monthly Roundups, Seniors
The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the...
by Kevin Williams | Oct 17, 2019 | Monthly Roundups
Baby Boomers have the majority of the spending power in the US and marketers across countless industries — including senior living and 55+ housing — want to gain their attention. In order to do that, they’ll have to understand how Boomers are spending their wealth....
by Kevin Williams | Aug 13, 2019 | Monthly Roundups, Seniors
While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years. This month, we look back at some of the most notable...
by Kevin Williams | Jun 7, 2019 | Monthly Roundups
As we look toward the future of caregiving, it’s evident that technology will have an increasing role to play. From artificial intelligence to robotic pets that monitor their owners’ well-being, the possibilities for senior care tech are seemingly endless. In this...
by Kevin Williams | May 9, 2019 | Marketing, Monthly Roundups
If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing...
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