We wrote, you read! Here’s a recap of our best blogs of 2024, according to you. These blogs received the most traffic throughout the year. Whether you’re revisiting ideas for 2025 or discovering them for the first time, here are the top 5 blog posts of 2024 that deserve your attention.
Best blogs 2024: Senior living sales do’s and don’ts
This year, you wanted to optimize your sales efforts. This list of do’s and don’ts represent some key best practices in setting your sales team up for senior living success. (Psst: They work for 2025, too!)
Best blogs 2024: The websites seniors use most
To best market to older adults, knowing where to reach them online is critical. In this blog, we dive into the top 10 sites seniors visit (some might surprise you!) and how to leverage that information in your marketing efforts.
Best blogs 2024: Senior living sales benchmarks
We update this post year after year because it continues to resonate with senior living sales teams. Here, we lay out the key metrics against which you can set goals and measure your team’s sales performance, based on senior living industry research and our own internal data.
Best blogs 2024: How large brands market to Baby Boomers
Taking inspiration from some of the top brands targeting Baby Boomers is a smart approach. This blog post analyzes some of the ways large brands like Toyota and Geico target older adults and how you, too, can emulate their approaches in your own marketing strategy.
Best blogs 2024: Brands Baby Boomers love
You might remember from this post that Boomers own more than half the nation’s assets — that’s a lot of spending power! And they say it’s a brand’s reputation, quality and customer experience that matter most to them. Learn more about how three brands are adapting to meet seniors’ wants and needs, and how your community can, too.