by Avery Lamphere | Apr 14, 2025 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
More than 15 years ago, we extolled the benefits of using radio to market to Baby Boomers. Back then, we warned that very soon traditional radio wouldn’t be the only game in town. Well, the era of audio marketing is upon us. With increasingly tech-savvy seniors,...
by Creating Results | Dec 24, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
We wrote, you read! Here’s a recap of our best blogs of 2024, according to you. These blogs received the most traffic throughout the year. Whether you’re revisiting ideas for 2025 or discovering them for the first time, here are the top 5 blog posts of 2024 that...
by Amanda Combs | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+...
by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders...
by Creating Results | Aug 26, 2024 | Artificial Intelligence, digital marketing, Email marketing, Marketing Automation, Senior Living
The 65+ population in the United States is the largest it’s ever been — and by 2030, the U.S. Census Bureau projects, 1 in 5 Americans will be over 65. Many want to continue to live in their own homes, or age in place, presenting a unique challenge for senior living...
