by Kimberly Wilkinson | Jun 12, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
By 2030, every Baby Boomer will be 65 or older — and they’re not walking into your senior living community with the same expectations as your current residents. They’re living longer, more likely to be divorced, less likely to have children and changing their behavior... 
by Chrissy Holleman | Jun 3, 2025 | digital marketing, lead generation, Marketing, Senior Living, Seniors
The marketing landscape is shifting, again. But in 2025, it’s not just about chasing digital trends. It’s about aligning with how mature audiences are consuming information and making decisions. Based on our agency’s deep dive into the latest insights, here’s what’s... 
by Chrissy Holleman | May 15, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
2025 Google & Facebook Targeting Restrictions have tightened, especially for industries like senior living and 55+ communities. These rules impact your ability to show ads to people who meet certain criteria, such as falling within a specific age group. As a part... 
by Jessica Ruhle | Apr 29, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
Marketing senior living communities requires a nuanced approach, especially between entrance fee (life plan) communities and rental communities. Each model attracts distinct audiences and necessitates tailored marketing strategies, particularly concerning the timing... 
by Avery Lamphere | Mar 26, 2025 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 74% of adults ages 50+ report using regularly using social media, says the newly released AARP 2025 Tech Trends Survey, and a report from Media Logic... 
by Jessica Ruhle | Feb 17, 2025 | lead generation, Marketing, Senior Living, Seniors, social media, Social Networking
In recent years, YouTube has become one of the most popular and widely used video streaming services. With more than two billion users monthly, people are increasingly turning to YouTube for entertainment and information. But what may come as a surprise is that,...
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