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Marketing Roundup: Our Best Blogs of 2024

Marketing Roundup: Our Best Blogs of 2024

by Creating Results | Dec 24, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media

We wrote, you read! Here’s a recap of our best blogs of 2024, according to you. These blogs received the most traffic throughout the year. Whether you’re revisiting ideas for 2025 or discovering them for the first time, here are the top 5 blog posts of 2024 that...
2025 Marketing Trends for 55+ and Senior Living Communities 

2025 Marketing Trends for 55+ and Senior Living Communities 

by Amanda Combs | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media

As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+...
Motivating Salespeople: 3 Key Strategies for Senior Living 

Motivating Salespeople: 3 Key Strategies for Senior Living 

by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce

In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders...
Who Is the Target Audience for Senior Living?

Who Is the Target Audience for Senior Living?

by Creating Results | Jul 23, 2024 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation

Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately...
Combating Ad Fraud in Digital Marketing

Combating Ad Fraud in Digital Marketing

by Chrissy Holleman | Mar 26, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living

Ad fraud is a growing problem for advertisers, and in the ever-evolving landscape of digital advertising, fraudsters continue to become more sophisticated. Bad actors continue to find new ways to leverage technology or exploit the online advertising ecosystem, leaving...
Unlocking Your Potential: Calculating Marketing ROI

Unlocking Your Potential: Calculating Marketing ROI

by Amanda Combs | Dec 7, 2023 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living

In the competitive landscape of senior living communities, making your mark is crucial. Your marketing strategies not only set you apart but also draw in the families and individuals seeking a place to call home. So how do you measure the success of your marketing...
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