Posted in on March 3, 2020

Webinar: How to Bridge the Marketing and Sales Gap

When the marketing and sales processes at 55+ and senior living communities aren’t aligned, no one comes out a winner — least of all the customer. Your organization’s sales and marketing processes are much better when they’re working together.

While aligning these two areas of your business is challenging, we’ve seen firsthand the benefits it’s had for our clients. They’re able to better meet their prospects’ needs and make their purchase journeys positive. With everyone on the same page, you’ll be in prime position to close the deal more often and keep occupancy in a healthy place.

Join us for our upcoming webinar to learn how you too can begin to bridge the gap between marketing and sales.

How to Bridge the Gap Between Marketing & Sales

Wednesday, March 18  |  2 p.m. (EST)

The gap between marketing and sales begins with a lack of communication between these two areas in the business.

During this webinar, Creating Results’ Katie Beaver, Account Director, and Jessica Ruhle, Sales Specialist and Project Director, will present:

  • The challenges and realities faced by senior living and 55+ marketing and sales professionals
  • Four tips for getting the most out of marketing tools in the sales process and bridging the gap between marketing and sales to increase ROI
  • Case studies on how communities have effectively aligned marketing and sales to improve the buying journey and sales results

Here’s an example of a situation you may be familiar with and one we’ve seen too often; a marketing team has developed a strategy and put all its parts and pieces — print and online ads, direct mail, emails, etc. — into market. The sales team is unaware, and when they get a call from a prospect about an ad they’ve seen in the paper, they’re unable to speak to it with confidence. It can make for an awkward discovery call and the possible loss of a lead.

If this sounds like a situation you’ve encountered internally, this webinar is for you. We’re here to help you align your sales team so that occurrences like this don’t become commonplace in your community.

We’re ready to share insights on how to take off blindfolds and break down silos that hinder marketing and sales teams from performing at their best. We’ll also be providing actionable steps for you to get this process started in your own organization.

Register for How to Bridge the Gap Between Marketing & Sales Webinar

Follow this link to register for this upcoming webinar. If you’d like to connect with us before the webinar, email or

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