Posted in on March 18, 2020

Webinar: Marketing and Communicating During COVID-19

As businesses continue to feel the impact of COVID-19, many questions remain, especially in the senior living industry. Senior living communities have been uniquely impacted by COVID-19 due to the increased risk it poses to older adults.

Residents and their families want to know what measures are being implemented to ensure their safety; depositors are hesitant to move in; prospects are putting their search for a community on hold; and internal stakeholders are concerned about the community’s financial health.

Join us for an upcoming webinar to learn best communication and marketing practices for senior living communities as they look to navigate the challenges presented by COVID-19.

Going the Distance: Marketing and Communicating in the Shadow of COVID-19

Tuesday, March 24 | 2 p.m. (EST)

Given the current business landscape, it’s important for senior living organizations to assess the current market and areas where they may need to adapt their product and service offerings, as well as prepare for ongoing communications with the people they serve.

During this webinar, we’ll be teaming with AKCG – Public Relations Counselors to present how to:

  • Respond to an immediate crisis, both internally and externally
  • Prepare for reputational risks posed by the COVID-19 concern
  • Adapt your messaging to prospects, where to advertise to them and how to connect with prospects during this period of “social distancing”
  • Make adjustments to service line allocations to better meet business needs

COVID-19 isn’t the first event to have such a profound impact on businesses, and it probably won’t be the last. This webinar will offer best practices for communicating to instill confidence in the people you serve and adapting your marketing strategy to continue to meet business goals.

And it will also better prepare you for similar events should they happen in the (hopefully, very distant) future. We’re looking forward to partnering with AKCG — Public Relations Counselors and sharing information that will be helpful as your community looks to make the best out of an unfortunate situation. By the end of the webinar, you’ll have actionable steps to begin communicating and marketing in the face of COVID-19 with confidence.

Follow this link to register for this upcoming webinar. If you’d like to connect with us before the webinar, email

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