Posted in on June 11, 2021

What 55+ and Senior Living can learn from each other at LeadingAge Pennsylvania, New Jersey and Delaware

It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA, NJ and DE 2021 Annual Conference & Expo.

This year’s conference will be held virtually from June 16-18 to ensure the health and safety of all association members and conference attendees. Although we won’t be able to meet in person this year, we’re looking forward to the innovative booth and presentation formats that have been developed for this conference and can’t wait to connect fellow aging services industry members during this interactive virtual experience. The Creating Results team will be presenting on June 17th from 1pm to 2pm EST at the expo about what 55+ and senior living can learn from each other.  

person using computer during virtual meeting

55+ and Senior Living Similarities in Marketing

The lines between senior living and 55+ communities are beginning to blur. This is true for several aspects of both older adult lifestyle options, but especially in marketing. We’ve brought together a panel of experts to examine the similarities between marketing senior living and active adult communities, as well as marketing strategies and tactics that have proven to be successful in both industries.

Hear from experts who work with clients throughout the country within both verticals to:

  • Learn the key differences between the target audiences and how to strengthen your targeting
  • Best in class SL and 55+ projects and how to position each SL and 55+ communities
  • Important steps often overlooked in SL and 55+ planning
    Successful marketing tactics for 55+ and SL communities

By the end of this session, attendees will have a better understanding of how to:

  • Identify targeted audiences based on historical knowledge and recent data
  • Employ best in class trends for your community’s brand positioning
  • Uncover the most overlooked planning steps and solutions to positively impact planning analysis
person using computer during virtual meeting

How Can We Help Your Business Meet Its Goals?

If you’re planning on joining in the virtual festivities for this year’s LeadingAge PA Annual Conference & Expo, we’d welcome the opportunity to connect with you during the show.

Visit our virtual booth and learn more about how we work with companies like yours to overcome sales and marketing challenges, and to enter for a chance to win a complimentary brand assessment from the Creating Results team.

You can also email with any questions you may have about the sales and marketing services we offer.

How do you plan to implement the 55+ and senior living marketing and sales solutions outlined in this post in your strategy? Do you have 55+ and senior living marketing and sales solutions that have been effective for your community?  

Let us know by tweeting at us or sending us a message on LinkedIn!


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