by Avery Lamphere | Jul 31, 2025 | lead generation, Marketing, Senior Living, Seniors
Marketing and sales leaders know their campaigns generate leads, build trust and drive move-ins. But when it comes to proving senior living marketing ROI to the CFO? You’ve got to talk numbers that align with the bottom line. CFOs aren’t interested in vanity metrics....
by Jessica Ruhle | Jul 15, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
Summer is peak season for events — and that’s great news for senior living communities. Sunshine, longer days and a social atmosphere make it easier to bring people together. But fun alone isn’t enough. Every senior living event should serve a purpose — if you can’t...
by Kimberly Wilkinson | Jun 12, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
By 2030, every Baby Boomer will be 65 or older — and they’re not walking into your senior living community with the same expectations as your current residents. They’re living longer, more likely to be divorced, less likely to have children and changing their behavior...
by Chrissy Holleman | Jun 3, 2025 | digital marketing, lead generation, Marketing, Senior Living, Seniors
The marketing landscape is shifting, again. But in 2025, it’s not just about chasing digital trends. It’s about aligning with how mature audiences are consuming information and making decisions. Based on our agency’s deep dive into the latest insights, here’s what’s...
by Chrissy Holleman | May 15, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
2025 Google & Facebook Targeting Restrictions have tightened, especially for industries like senior living and 55+ communities. These rules impact your ability to show ads to people who meet certain criteria, such as falling within a specific age group. As a part...
by Jessica Ruhle | Apr 29, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
Marketing senior living communities requires a nuanced approach, especially between entrance fee (life plan) communities and rental communities. Each model attracts distinct audiences and necessitates tailored marketing strategies, particularly concerning the timing...
