Posted in on December 29, 2022

YouTube Used By 88% of 55+ Audiences

In recent years, YouTube has become one of the most popular and widely used video streaming services. With more than two billion users monthly, it’s no wonder why more and more people are turning to YouTube for entertainment and information. But what may come as a surprise is that 88% of those aged 55 and over are using YouTube on a weekly basis! This statistic shows that seniors increasingly turn to YouTube for entertainment, education, and news.

This is because YouTube provides an easy and convenient way for seniors to stay connected with their loved ones, watch educational videos, and keep up with the news. Senior citizens no longer need to be tech-savvy to use YouTube, as the platform is designed to be easily navigable.

graph showing social media use by mature consumers

This statistic is particularly important as it shows that seniors are becoming more tech-savvy and more active in their use of digital media. YouTube has become a great source of entertainment and education for seniors, helping them stay engaged in their communities.

In addition, YouTube provides an invaluable way for seniors to connect with others who share their interests. The platform makes it easy to find people with similar interests and hobbies and allows seniors to stay updated with news and current events.

Overwhelmingly, Facebook is the most popular social media for mature customers. YouTube is also popular, with the majority of customers using it at least several times a week.

Creating Results' 2022 Senior Living Report

For businesses and brands, this statistic highlights the importance of marketing to seniors on YouTube. As more and more seniors are turning to YouTube for entertainment and information, companies could reach this demographic and market their products and services. 

Here are three steps to take to market on YouTube to seniors: 

  1. Make sure your content is relevant and tailored to the senior demographic. Seniors have different interests and preferences than younger generations, so it’s important to make sure your content is tailored to them.
  2. Use age-appropriate language. Seniors may not understand certain slang or terminology that younger generations use, so it’s important to make sure your language is age appropriate.
  3. Offer helpful content. Seniors are looking for content that is helpful and informative, so make sure your content is providing them with useful information.

By taking these steps, you can ensure that your content is tailored to seniors and that they have a positive experience on YouTube. With more seniors turning to YouTube for entertainment and information, it’s essential for businesses and brands to make sure they’re reaching this demographic.

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