Posted in on April 16, 2012

Mature Marketing Links of the Week – 4/16/2012

Happy Monday!  Last week was a hotbed of social activity—here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors.  Enjoy!

MOST CLICKED:  Top Five Regrets of Dying What would your greatest do-oever be as you faced your last day of life?  This touching article from the guardian included insights from a palliative nurse regarding her patient’s biggest regrets as they faced their final days.  Number 1 on the list: following their dreams.  Click here to read the full story.

MOST RESOURCE-FULL POST:’s 50 (mostly) free social media tools for brands.  Great article that includes a variety of tips and tools for managing your social media initiatives.  Our top pick from the list? Love the recommendation of for real time listening to what people are saying about your brand.



GOOD-TO-KNOW POST OF THE WEEK: 1 in 4 people will abandon a website that takes more than 4 seconds to load. This great infographic includes a variety of great insights about how people utilize the internet.  Other interesting facts included:

  • In the US: 25% of mobile web users only browse using their phones
  • According to 1 survey people wouldn’t wait in link for ANYTHING for more than 15 minutes.

Want to learn more Boomer and Senior attitudes towards everything social media?  Download a complimentary copy our Social Silver Surfer eBook.

WORTH REPEATING: Loyalty is the key ingredient to a successful email program. Explore 5 elements to creating (and leveraging) email in this blog post: It’s Loyalty My Dear Boomer, Email Loyalty


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