by Avery Lamphere | Mar 26, 2025 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 74% of adults ages 50+ report using regularly using social media, says the newly released AARP 2025 Tech Trends Survey, and a report from Media Logic...
by Jessica Ruhle | Mar 13, 2025 | 50+, 60+, digital marketing, Internet, Seniors
Trying to reach baby boomers and seniors online? What do seniors do online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. Seniors do a lot online — from staying connected with friends...
by Amanda Combs | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+...
by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders...
by Creating Results | Aug 26, 2024 | Artificial Intelligence, digital marketing, Email marketing, Marketing Automation, Senior Living
The 65+ population in the United States is the largest it’s ever been — and by 2030, the U.S. Census Bureau projects, 1 in 5 Americans will be over 65. Many want to continue to live in their own homes, or age in place, presenting a unique challenge for senior living...
