The new year means new insights into the attitudes and desires of the Baby Boomer demographic and how industry marketers can leverage this knowledge to drive sales. In this month’s roundup, we’ll look at what industry experts say is on the horizon for Baby Boomers in...
Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at...
Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote...
As the weather continues to warm up, the Creating Results team to is excited to hit the road for various conferences and shows in the coming months. Up next, we’ll be in Virginia Beach, Virginia, for a keynote address about social media marketing by yours truly at the...
An increasing number of organizations are investing in developing “voice and tone” as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable...
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