by CR Team | Feb 22, 2019 | Advertising, Marketing
“Copy is a direct conversation with the consumer.” —Shirley Polykoff, American advertising pioneer As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and... 
by Jessica Ruhle | Feb 19, 2019 | 50+, 60+, Boomers
The independent senior living sales journey can take anywhere from 18-36 months. An average of 25 touches are needed from the time prospects makes their first inquiry to the day they move in. As is the case with any sales journey, you can imagine that within those... 
by CR Team | Feb 14, 2019 | 50+, Boomers, Housing, Marketing, Seniors
Creating Results is heading west to Las Vegas for the 2019 National Association of Home Builders (NAHB) International Builders’ Show (IBS). Each year, members of the building industry gather to share knowledge and engage in discourse on 55+ home building, sales and... 
by CR Team | Feb 7, 2019 | 50+, 60+, Boomers, Housing
The world’s population of seniors continues to increase with no sign of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look...
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