by CR Team | Feb 22, 2010 | 50+, Boomers, Mature Consumers, Travel
My Nana turns 98 today, and in her honor we present some facts about what’s been called the “grandparent economy.” Mary Furlong describes grandparents as “wealthy and willing to spend.” And, while Nana is a card-carrying member of the...
by CR Team | Feb 17, 2010 | 50+, 60+, Boomers, Internet, Seniors
eMarketer’s new data on the US Internet population shows that the online world now resembles the offline: filled with active older consumers. Internet usage is shifting, as mature users have taken to the Web. Those marketing to Boomers and seniors will note...
by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of...
by Todd Harff | Feb 9, 2010 | 50+, Housing, Real Estate Marketing, Seniors
Was 2009 the end of 55+, age-qualified, active adult housing? It certainly was a painful year for builders, developers, and experts like myself, who had expected this market would out-perform the overall housing market during a downturn. Instead, as I note in my Top...
Recent Comments