Marketing to Baby Boomers? Try Radio and Streaming Audio

by Avery Lamphere | Apr 14, 2025 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors

More than 15 years ago, we extolled the benefits of using radio to market to Baby Boomers. Back then, we warned that very soon traditional radio wouldn’t be the only game in town. Well, the era of audio marketing is upon us. With increasingly tech-savvy seniors,...

Marketing to Baby Boomers? Consider Radio | Creating Results

by Amanda Combs | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors

Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly...