by CR Team | Mar 28, 2019 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to... 
by Jessica Ruhle | Mar 15, 2019 | Seniors
Taking the Journey (Mapping) to LeadingAge RI 2019 Melissa Caravella, Creating Results Vice President of Client Services, and I are taking our journey mapping session on the road to the 2019 LeadingAge Rhode Island Annual Conference and Trade Show. Though it will take... 
by CR Team | Mar 13, 2019 | Seniors
The sales journey for 55+ and senior living communities is rarely as straightforward as salespeople would like. In this month’s roundup, we look at best practices and new techniques you can implement into your strategy to bring in more leads and close more sales. 1. A... 
by Kristen Oliphant | Mar 1, 2019 | Advertising, digital marketing, Internet, Marketing, Seniors
Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information...
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