by CR Team | Apr 27, 2016 | 50+, 60+, Marketing, Real Estate Marketing
In a previous post about “Fun with the (Marketing) Funnel,” we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey. Today we’ll focus on direct mail. Recently I presented a program...
by CR Team | Apr 25, 2016 | 50+, Advertising, Marketing, Mature Consumers
Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today’s post quickly shaped itself around a certain letter … D is for “DISRUPT.” Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO...
by CR Team | Apr 20, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing
Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites. #1 with a bullet? “Don’t say price.” We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our...
by CR Team | Apr 18, 2016 | 50+, Advertising, Boomers, Housing, Marketing, Mature Consumers
Happy Monday! Each week we share mature marketing insights and articles that capture the eye and create conversation. Let’s take a look at those pieces that did just that over the last 7 days. Have something to share? We welcome your comments and thoughts. MOST...
by CR Team | Apr 11, 2016 | 40+, Boomers, Gen X, Marketing, Millennials/Gen Y
Happy new week! Each Monday, our team collects a few “top links” related to marketing to older adults and shares them on the Mature Marketing Matters blog. What makes something a “top link”? People engaged with it on Twitter, LinkedIn,...
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