In a previous post about “Fun with the (Marketing) Funnel,” we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey. Today we’ll focus on direct mail. Recently I presented a program...
Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today’s post quickly shaped itself around a certain letter … D is for “DISRUPT.” Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO...
Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites. #1 with a bullet? “Don’t say price.” We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our...
Happy Monday! Each week we share mature marketing insights and articles that capture the eye and create conversation. Let’s take a look at those pieces that did just that over the last 7 days. Have something to share? We welcome your comments and thoughts. MOST...
Happy new week! Each Monday, our team collects a few “top links” related to marketing to older adults and shares them on the Mature Marketing Matters blog. What makes something a “top link”? People engaged with it on Twitter, LinkedIn,...
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