by CR Team | Feb 24, 2014 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Let’s jump right into the mature marketing stories that had people talking last week. Have something to share or add? Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications,... 
by CR Team | Feb 18, 2014 | Boomers, Housing, Millennials/Gen Y, Real Estate Marketing, Social Networking
What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris... 
by CR Team | Feb 17, 2014 | 50+, 60+, Boomers, Retirement, Volunteering/Service
American readers of this blog are celebrating Presidents Day. There are currently five living US Presidents, representing the Greatest Generation (Jimmy Carter and George Bush, both born in 1924), leading-edge Boomers (Bill Clinton and George W Bush, both born... 
by CR Team | Feb 10, 2014 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! I don’t know about you, but I’ve become obsessed with the Olympics – watching athletes go for the gold. Here are the mature marketing articles from the past week that were singled out as golden. Have something to share, we’d... 
by CR Team | Feb 3, 2014 | 50+, 60+, Boomers
Did you watch the Super Bowl last night? Was there a commercial that you felt would resonate with older adults … or perhaps one that would repel them? Please share your thoughts on the best and worst for 50+ers in the comments. Our game plan hasn’t...
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