“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared...
The Chronicle of Philanthropy reported this week on new research into how different generations – from Millennials to Silents – support and interact with charities. The survey claims that Gen X and Millennials/Gen Y now make the majority of potential...
Consider this scenario: A nation struggling with economic hardship and uncertainty; a president looking to connect with the public in a way that seems personal and relevant. He turns to a brand new medium that’s spreading like wildfire and sends out his message...
More insights from a new Pew Research Center study on the Millennials, which compares the attitudes and habits of 18-29 year olds with those of the Baby Boom, Silent and X generations. Today’s topic: Social networking. Despite tremendous growth in the numbers...
Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday’s post). Today’s topic: Technology. Two years ago, Harris Interactive asked Americans what they’d re-name their...
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