by Mike Stakem | Mar 28, 2016 | 50+, 60+, Healthcare - CCRCs, Housing
Today’s roundup has a senior living emphasis — we touch on the trend of people entering senior living at an older age and the need for engaging the teams that serve them. BONUS non-senior-living item at the bottom of the post! MOST CLICKED: Models for...
by CR Team | Mar 23, 2016 | 40+, Email marketing, Marketing
My Creating Results colleagues call me the “Email Queen.” While I relish the idea of wearing a tiara, the main reason I have been dubbed as such is that I LOVE email. And more importantly, I’ve seen how powerful email marketing can be in driving new leads to action....
by CR Team | Mar 21, 2016 | 50+, 60+, Boomers, Email marketing, Marketing, Mature Consumers
Today’s round-up of top posts for marketing to older adults is like a “choose your own adventure” novel. Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC’s stats on...
by CR Team | Mar 14, 2016 | Boomers, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! This week our mature marketing stories that drove the greatest interest had a similar theme – Money! Be sure to share your insights and comments on these stories below in our comment section. Have a great week. MOST SHARED: Boomers and Gen Xers are...
by Mike Stakem | Mar 7, 2016 | Boomers, Marketing, Mature Consumers
As someone providing support for an aging parent while working full-time and raising a teenager, I was heartened to see strong interest in an article dealing head-on with the issue of working caregivers as a part of the mature marketing links of the week. This...
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