by Jessica Ruhle | Jun 28, 2021 | Assisted Living, digital marketing, Marketing, Seniors
Following 2020, video conferencing, video email messaging and virtual tours have become more commonplace tools and tactics for sales and marketing teams. But what about milestone marketing? During a time when many senior living communities were forced to go into... 
by Jessica Ruhle | Nov 23, 2020 | Assisted Living, digital marketing, Marketing, Seniors
Over the summer, Creating Results hosted a series of 10-minute webinars focusing on all things digital marketing.The webinar I led focused on the importance of video in digital marketing and was our most attended session. It’s clear that senior living and 55+... 
by Jessica Ruhle | Oct 5, 2020 | Assisted Living, digital marketing, Marketing, Seniors
In a time when assisted living communities across the country are experiencing a downturn in census, many are seeking new assisted living marketing strategies to attract new residents. According to Enquire Solutions’ most recent study, communities saw move-ins... 
by Jessica Ruhle | Jun 5, 2020 | Seniors
Over the past couple of months, the seas of senior living and 55+ sales and marketing have been rough. We’ve seen many ups and downs in the news, in our communities and in our lives. We’re all trying to figure out how to navigate communicating with our prospects, both... 
by Jessica Ruhle | Nov 26, 2019 | 60+, Boomers
A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share...
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