by Jessica Ruhle | Jul 24, 2018 | 50+, 60+, Branding, Marketing, Mature Consumers
Last week, we wrote about the importance of timing marketing research for blue-sky projects. We touched upon focus groups timing, particularly working backward from when you’d like to launch your senior living or 55+ community. This week, we’re focusing on the... 
by Jessica Ruhle | Jul 11, 2018 | 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors
When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less... 
by Jessica Ruhle | May 16, 2018 | 50+, 60+, Marketing, Mature Consumers
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From... 
by Jessica Ruhle | Apr 3, 2018 | 50+, 60+, Internet, Mature Consumers
Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and... 
by Jessica Ruhle | Nov 22, 2016 | Healthcare - CCRCs, Marketing, Mature Consumers
This post is part of a series sharing inspiration and actionable insights from the 2016 LeadingAge Annual Meeting, for non-profit senior living communities and service providers – “organizations dedicated to making America a better place to grow old.” Click here for...
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