by Jessica Ruhle | Nov 22, 2016 | Healthcare - CCRCs, Marketing, Mature Consumers
This post is part of a series sharing inspiration and actionable insights from the 2016 LeadingAge Annual Meeting, for non-profit senior living communities and service providers – “organizations dedicated to making America a better place to grow old.” Click here for... 
by Jessica Ruhle | Jul 7, 2016 | 50+, Marketing, Mature Consumers
Last month, Erin Read and I spoke at LeadingAge Massachusetts and Pennsylvania conferences on why organizations should be using video in their integrated marketing strategy. But, what if you’re not ready for video? According to Dr. James McQuivey of Forrester... 
by Jessica Ruhle | Apr 7, 2015 | 60+, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Social Networking
Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences.... 
by Jessica Ruhle | Dec 18, 2014 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing... 
by Jessica Ruhle | Apr 8, 2014 | 50+, Boomers, Internet, Marketing, Social Networking
What is Facebook Paper, and why should those marketing to Baby Boomers and seniors care? Facebook Paper is the social network giant’s newest way of delivering content and putting its stamp on the digital world. But it’s not just about providing you with the newest way...
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