by Jessica Ruhle | May 16, 2018 | 50+, 60+, Marketing, Mature Consumers
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From... 
by Jessica Ruhle | Apr 3, 2018 | 50+, 60+, Internet, Mature Consumers
Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and... 
by Jessica Ruhle | Nov 22, 2016 | Healthcare - CCRCs, Marketing, Mature Consumers
This post is part of a series sharing inspiration and actionable insights from the 2016 LeadingAge Annual Meeting, for non-profit senior living communities and service providers – “organizations dedicated to making America a better place to grow old.” Click here for... 
by Jessica Ruhle | Jul 7, 2016 | 50+, Marketing, Mature Consumers
Last month, Erin Read and I spoke at LeadingAge Massachusetts and Pennsylvania conferences on why organizations should be using video in their integrated marketing strategy. But, what if you’re not ready for video? According to Dr. James McQuivey of Forrester... 
by Jessica Ruhle | Apr 7, 2015 | 60+, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Social Networking
Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences....
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