by Kristen Oliphant | Aug 1, 2019 | digital marketing
One of the main benefits of digital marketing is the ability to reach leads at various stages of their journey. This includes the point at which they first become aware of a product (such as a senior living community) through a display ad, and when they make the... 
by Kristen Oliphant | May 14, 2019 | digital marketing, Internet, Marketing, Seniors
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This... 
by Kristen Oliphant | Mar 1, 2019 | Advertising, digital marketing, Internet, Marketing, Seniors
Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information... 
by Kristen Oliphant | Dec 28, 2018 | digital marketing, Internet, Marketing
Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior... 
by Kristen Oliphant | Nov 21, 2018 | Advertising, Marketing
Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through...
Recent Comments