by CR Team | Apr 4, 2016 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Retirement
Happy Monday! This week our mature marketing articles of interest focus on a common theme — aging. One explores how a particular community is not just preparing for an aging population, but embracing it. The other on how the perfect plan for aging may not always pan... 
by CR Team | Mar 23, 2016 | 40+, Email marketing, Marketing
My Creating Results colleagues call me the “Email Queen.” While I relish the idea of wearing a tiara, the main reason I have been dubbed as such is that I LOVE email. And more importantly, I’ve seen how powerful email marketing can be in driving new leads to action.... 
by CR Team | Feb 15, 2016 | 40+, 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers
Happy Wintery Monday! This week’s mature marketing links of the week are delivered in the midst of a cold snap accompanied by snow. So, while thinking warm thoughts we will go ahead and jump into the stories from the past week that had people sharing and... 
by CR Team | Feb 1, 2016 | 40+, 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers
It’s hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you’ll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We’d... 
by CR Team | Jan 11, 2016 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Hopefully by now you’ve gotten back into the swing of things after the holidays (I don’t know about you, but for me it’s a process that involves kicking and screaming). Here are just a few mature marketing stories from the past week... 
by CR Team | Dec 29, 2015 | 40+, 50+, 60+, Boomers, Email marketing, Internet, Marketing, Mature Consumers
Just like the people we market to, the team at Creating Results is … well … on the “mature side.” As one of the newest and youngest team members I was asked to share my thoughts about marketing to seniors in 2015. Here are three surprising things I learned. Seniors...
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