by CR Team | Nov 10, 2017 | Advertising, Boomers, Marketing, Mature Consumers, Seniors
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either... 
by CR Team | Oct 24, 2017 | 50+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Real Estate Marketing, Social Networking
Next week is Halloween. In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and... 
by CR Team | Oct 18, 2017 | 50+, Boomers, Gen X, Internet, Real Estate Marketing
I hate parading my serenading | As I’ll probably miss a bar,| But if this ditty is not so pretty | At least it’ll tell you | How great you are. – Cole Porter, “You’re the Top” Creating Results’ Social, Silver Surfers e-book recently went live... 
by Kristen Oliphant | Oct 16, 2017 | Boomers
Nothing says Fall like pumpkin patches, football (Go Buckeyes) and hot weather? Hope everyone enjoyed their nice, warm weekend! In this week’s most clicked article, David McNeill discusses new advancements companies are making to aide Japan’s aging population. Our... 
by CR Team | Oct 9, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News... 
by CR Team | Oct 2, 2017 | 50+, Boomers, Marketing, Mature Consumers
Before we discuss this week’s most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in. In...
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